Impression Paddleball

This project was to take a dollar store item and completely rebrand it without changing the item itself, so I created the Impression Paddle Ball. I chose to make it look expensive to contrast it’s original design, and worked to validate the new appearance by adding the “impression” element to the game. The “impression” element is the idea that the harder someone hits the paddle with the ball, the larger and more colorful the imprint will be as a result.